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Marketing the 21st Century Library explores how a well-developed marketing plan drives the creation of promotional plans, allowing librarians to better serve their patrons, community, and professional colleagues. The following principles of sound marketing plans to be discussed include: developing mission and vision statements; creating survey methods; implementing your project plan; and increasing staff support. This systematic method results in a growth in your patron base and your usage statistics will explode. In this class, we use a systematic approach to create a draft marketing plan to share with your colleagues during and after the course concludes.

Marketing the 21st Century Library is a four-week self-paced, interactive course designed for MLS/MLIS candidates, graduates, librarians, and paraprofessionals who research and develop marketing and promotional plans for their library. This class requires approximately 15 hours of dedicated study time to complete the coursework. Coursework includes participation in discussion, reading required and suggested professional literature, conducting independent research, and submission of a final project.

Learning Outcomes:

• Participants will learn how to create a marketing plan framework.
• Participants will know how to employ the TIPR (Think, Investigate, Plan and Respond) method for strategic planning.
• Participants will begin to create a marketing plan that can be implemented in each participant’s individual library

Benefits of Participating in eLearning from RUSA:

• Learn directly from subject matter experts and gain essential skills for your professional growth
• Your purchase helps fund advocacy, awareness, and accreditation programs for library professionals
• You help support RUSA, which is a leading advocate group for library resources, information services, and collections

Instructor:

Debra Lucas began her career in library and information sciences as an undergraduate student working in the college library at Buffalo State University in Buffalo, NY. Her passion for information has grown and now she studies academic and special libraries, their missions and operations, and their cutting-edge best practices. She currently works as a traveling hospital librarian, consulting with healthcare practitioners and scholars, providing research services to physicians, nurses, and other clinicians. In addition to hospital library experience, she has legal research and public library experience.

Before her retirement from D'Youville, she was appointed as the Faculty Senate Parliamentarian (2018-2022). She was awarded a Sabbatical and Faculty Research Grant in 201, a Fellowship Award Grant in 2014, a Fellowship Award in 2015-2016 and was then promoted to Full-Librarain Academic Rank in 2016. Her retirement has created the synergy she needed to educate the masses and to successfully drive our profession into the future.

Who Should Attend:

This course is designed for MLS/MLIS candidates, graduates, librarians, and paraprofessionals who research and develop marketing and promotional plans for their library.

Credits:

Continuing Education Credit - A certificate of completion will be sent to each participant upon successful completion of a course.

Although this course is not CEU-certified, many licensing boards will accept it for credit. Requirements vary by state and school district regarding certification and continuing education credits. The decision to grant CEU credits remains entirely up to your state or school district. If you are in need of credits, check with your state and/or school district before enrolling to determine eligibility. Some states will review your certificate of completion and course description to determine eligibility.